1. About this policy
This privacy policy explains how SEO Agency Adelaide ("we", "us", "our") handles personal information collected through this website and in the course of providing our search engine optimisation and digital marketing services.
We are committed to handling personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). By using this website or submitting information to us, you acknowledge that your personal information will be handled as described in this policy.
2. The information we collect
"Personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable. The types of personal information we may collect include:
- Contact details, such as your name, email address, phone number and business name.
- Enquiry details, such as your website address, the services or keywords you are interested in, the areas you serve and anything else you choose to include in a message.
- Client account information, such as billing contacts and, where you grant it, access to tools like Google Search Console, Google Analytics or your website content management system.
- Technical and usage information, such as your IP address, browser type, device type, pages visited, referring website and the time and duration of your visit.
We do not intentionally collect sensitive information (such as health, racial or religious information). Please do not include sensitive information in the contact form.
You may contact us without identifying yourself, or by using a pseudonym, where that is practicable. However, we will usually need your name and an email address to prepare and send a free audit or respond to an enquiry.
3. How we collect information
We collect personal information directly from you when you:
- complete the contact or audit request form on our contact page or elsewhere on this website;
- communicate with us by email, video call or other messaging; or
- engage us to provide services.
We also collect technical information automatically through cookies and similar technologies when you browse this website, as described below. Occasionally we may collect business contact information from publicly available sources, such as your own website or business listing, when preparing an audit you have requested.
4. Cookies and analytics
This website uses cookies, which are small files stored on your device, to help it function and to understand how visitors use it. We use analytics tools, such as Google Analytics, that collect information about your visit, including pages viewed, time on site and approximate location derived from your IP address. This information is generally aggregated and is used to improve the website and our content.
Analytics providers may process this information on servers located outside Australia. You can control or delete cookies through your browser settings, and you can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. Disabling cookies may affect how some parts of the website work.
5. How we use your information
We collect, hold and use personal information for the purposes for which it was provided and for related purposes you would reasonably expect, including to:
- respond to enquiries and prepare free SEO audits you request;
- provide, manage and improve our services;
- communicate with you about your account, reports and the work we are doing;
- issue invoices and manage payments;
- analyse and improve the performance of our website; and
- comply with our legal obligations.
6. Disclosure of your information
We do not sell, rent or trade your personal information. We may disclose it to:
- members of our team who need it to respond to your enquiry or deliver services;
- trusted service providers who help us run our business, such as website hosting, form handling, email, cloud storage, analytics, project management and accounting providers;
- professional advisers, such as accountants or lawyers, where reasonably necessary; and
- government or regulatory bodies where required or authorised by law.
We require service providers to handle personal information only for the purpose of providing their services to us and to protect it appropriately.
7. Overseas disclosure
We are a remote team across the globe, working from Asia, the US and Australia. As a result, personal information you provide may be accessed by our team members located in those regions so they can respond to your enquiry or deliver our services.
Some of the service providers we use, such as cloud hosting, email and analytics providers, may also store or process information in other countries, including the United States. Before disclosing personal information overseas, we take reasonable steps to ensure the recipient handles it in a way that is consistent with the Australian Privacy Principles, such as limiting access to what is needed and using reputable providers with appropriate security practices.
8. Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps include:
- using secure, encrypted connections (HTTPS) on this website;
- restricting access to personal information to people who need it;
- using password-protected accounts and multi-factor authentication where available; and
- removing access to client tools when an engagement ends.
No method of transmission over the internet is completely secure, so we cannot guarantee the security of information you send to us. We keep personal information only for as long as it is needed for the purposes described in this policy or as required by law, after which we take reasonable steps to destroy or de-identify it.
If we become aware of a data breach that is likely to result in serious harm, we will respond in accordance with the Notifiable Data Breaches scheme where it applies to us.
9. Access and correction
You may ask for access to the personal information we hold about you, and ask us to correct it if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, contact us through the form on our contact page and tell us what you are requesting.
We will respond within a reasonable period, usually within 30 days. We may need to verify your identity before acting on a request. If we refuse a request, we will tell you why in writing, except where it would be unreasonable to do so, and explain how you can complain.
10. Direct marketing
If you have made an enquiry or are a client, we may occasionally send you information about our services that we think may be relevant to you. Every marketing email includes a simple way to unsubscribe, and you can also ask us to stop at any time through our contact page.
11. Complaints
If you have a concern about how we have handled your personal information, please contact us first through our contact page with details of your complaint. We will acknowledge it promptly and aim to resolve it within 30 days.
If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
12. Contacting us and changes to this policy
For any questions about this policy or your personal information, please reach us using the form on our contact page. We do not currently publish a postal address or phone number for privacy enquiries, and we will reply by email.
We may update this policy from time to time to reflect changes in our practices or the law. The current version will always be published on this page, with the date it was last updated shown at the top.